Sunday, 14 October 2007

How do you take it?


I was just passing by my new favourite section of my new favourite international journal (depuis Liberàtion bien sûr) Lost in Showbiz (something like SQP) in The Guardian newspaper, when I found this pretty interesting article about coffee and diversity. I was looking for more news about Britney or somebody funny, never trying to get involved in a serious (kind of) post.



This article talks about new chains of coffee, like the famous Sturbuks, that have reached small towns in England and they've transformed people's needs. New coffee shops have expanded the diversity of coffee, and they have brought into market so many new ways of drinking what a few years ago was "just a cup of coffe". Anna (the writer) says that she is still fighting against those waitress that aren't aware of these changes, and look at her like an annoying custumer when she fairly demmand for her "complex" sort of coffee. It's just the way she likes to take it, and for that, she says, there must be the exact offert. And not just for her, but for everyone.



People is very clear about exactly how things should be made, and that's how things opperate nowdays. Everyone of us has different needs and options, and coffee is just a medium. I believe that diversity is one of the main causes of democracy, and diversity brings creativity and indivual values. There must be a "cup of coffee" for every particular need, just as with other everyday stuffs.



Anyway, what happen with local cafes? With those local shops that have served for many years (maybe hundreds) our local needs (I remember the "folclórico" word, a classmate uses it very often). Should they change their menu because of the new "global" needs, so they can survive this fight against these new coffee chains?



I'm personally don't drink coffee, not often. It makes me sick because of the caffeine, my stomach suffers. As an architecture student that's rare, because for many of us coffee is a big source of energy for nights of heavy work. But even I don't usually drink it, I like the idea of knowing that if I want to get the most bizarre coffee, I will be able to find it. And that should be work for everything (the same with couples, I hope, hahaha).









And you, how do you take it?





http://blogs.guardian.co.uk/food/2007/10/corporate_coffee_defence.html




No comments: